Ethic code Essay Example | Topics and Well Written Essays - 750 words

Ethic code - Essay Example One particular aspect of the code concentrates upon the rights of individual employees to report possible abuses of power and perhaps unethical actions without fear of reprisal. This protection of whistle-blowers. An interesting aspect of the code is that it does not only provide general principles and goals, but also actual examples of what acceptable and unacceptable behavior might be. Thus dealing with the issues of privacy of information, "The identity of customers and potential customers and their personal, business and financial information" (savings, 2006), and for insider information,: This is a very useful method of communicating an ethics code. Employees need to have both general principles of ethical standards and actual examples. If employees do not know whether an act is or is not ethical then tension may occur, and employees may become too worried about what they are doing rather than their job performance. Everyone must avoid any action or situation that conflicts with the interests of the Company or its customers, or which gives the appearance of a conflict. The appearance of a conflict can at times be as damaging as an actual conflict, and can diminish the valuable relationships we have developed with others. The idea that a company and its employees must appear to be e... The appearance of a conflict can at times be as damaging as an actual conflict, and can diminish the valuable relationships we have developed with others. (savings, 2006) The idea that a company and its employees must appear to be ethical as well as actually acting ethically may seem self-evident, but as recent corporate scandals have shown it must be constantly repeated. The Code of Ethics is excellent, but there is some room for improvement. Specific kinds of ethics related to different positions and jobs within the hierarchy might have been included. Thus the Code might have stated ethics that apply to corporate leaders and also to entry level employees. Are they the same kind of ethics or different ___________________________________________ Works

Discrimination - Thought Essay Example for Free

Discrimination Thought Essay 1. What do you consider to be the most valuable information you got from this class? Why do you consider this most valuable? I think that the most valuable thing that I took from this class is the fact that racism is still very much a major part of our society. Growing up in rural Iowa I always new that there were racist people, but I never knew how the racism actually affected our society and how strongly it influences such things as government funding for education and housing developments. Racism and prejudice always seemed secondary to me. I always knew that this country had issues with racism, but I never imagined that it affected serious issues so heavily. Minorities in this country are put at a greater disadvantage then whites. Many minorities especially those that do not speak English as their primary language have to deal with inadequate housing, under funded school districts and the everyday struggle of discrimination for their differences and beliefs. 2. To what extent, if any, has your thought process about race relations change as a result of this class? Explain your answer. I wouldnt say that my personal beliefs have changed due to this class, because I feel that I have always been open-minded and treated everyone with equal respect. I would however say that my thought process has changed slightly. My thought process has been altered because I always looked at racism as a problem, but not my problem. I was never directly involved in racism, and I thought that there was nothing that I could do to change the views of others. After this class I have realized that if you are not part of the solution then you are ultimately part of the problem. Many people turn their head when they are around a situation of discrimination, saying nothing. People have the misconception that just because you didnt say anything negative or directly discriminate against another person that there is nothing else that they can do to fix the problem. The only way for racism and discrimination to disappear in this country is for us to admit that they exist and they are a major problem. 3. What will you do differently as a result of what you learned? After taking this course it opened my eyes and really made me think in a different light. Since the course began in August I have accepted new concepts and have decided for myself which ones that I choose to follow and which ones I have chosen to ignore. I feel that my mindset involving racism has changed and because of that I will attempt to get more involved and stop ignoring racist comments and gestures. I have never been a person to treat people differently based on their beliefs, race and/or ethic backgrounds, but that doesnt mean that I have done anything to help get rid of the problem. I believe that people can make very small steps to correct racism and it will indeed make a huge difference. Some people feel that their individual efforts will make little, if any, difference in the overall scheme of things. If only one person from each group friends changes their mindset about racism then they can begin to reverse the situation. If that one person educates themselves about the issues involving racism and practices their beliefs then they will ultimately begin to change the minds of many of their friends. Obviously this will not work to change everyones mindset, as some people are set in their ways and due to ignorance will never change or even attempt to broaden their views and beliefs.

Emirates Airways Customer Perception

Emirates Airways Customer Perception For this project, we have used both primary and secondary data. As part of our primary data, a survey questionnaire was created and handed out to 50 passengers who have and continue to fly with Emirates Airlines. The aim of the questionnaires was to shape peoples perceptions of the brand and analyze whether or not Emirates is meeting its marketing mix objectives. Findings are spread out throughout the paper where relevant, and detailed tabulated form can be found in the Appendixes. 1.1 Introduction to the Organization In 1974, three years after independence, the rulers of the UAE decided to establish a joint flag carrier: Gulf Air. However, a tense relationship between the airline and the Dubai government existed ever since its inception, as the latter re fused to give in to Gulf Airs demands to abandon its open-skies policy. In reaction, Gulf Air reduced frequencies and capacities to and from Dubai by more than two thirds between 1984 and 1985 without advance notice (Wilson 2005). Since foreign carriers proved unable or unwilling to fill the gap, Dubais then ruler, Sheik Mohammed bin Rashid Al-Maktoum, convened a team of experts headed by Maurice Flanagan and later joined by Tim Clark and the rulers then 26- year old son, Sheik Ahmed bin Saeed Al-Maktoum to devise an emergency plan. The groups recommendation to set up a home carrier for Dubai was quickly accepted by the ruler, but he imposed two conditions: The new airline should meet the highest quality standards; And there would be no additional capital injections from the government other than the agreed USD 10 million start-up capital. On October 25th, 1985, Emirates first flight departed to Karachi, using an A300, wet-leased from Pakistan International Airlines. The rest is history. In 1987, Emirates began to serve it first two European destinations London Gatwick and Frankfurt. In 1995, it has operated an all wide body fleet, and in 2001, 2003 and 2005 Emirates placed some of the largest aircraft orders ever. As of October 2007, Emirates route network extends to 91 destinations on all continents. In its last business year, ending March 31st, 2007, the airline transported 17.5 million passengers and 1.2 million tons of cargo on 102 aircraft. Currently, 118 aircraft are on firm order (of which 20 will be all-freighters), including 55 A380 and 43 B777. PART TWO 2.0 Situation Analysis According to Kotler Keller (2008), situation analysis is a systematic collection and evaluation of past and present economical, political, social, and technological data. It is aimed at (1) identification of internal and external forces that may influence the organizations performance and choice of strategies, and (2) assessment of the organizations current and future strengths, weaknesses, opportunities, and threats. 2.1 Market Summary Airline Industry Portfolio The UAE airline industry is one of the aspiring industries not just in the Middle East and the surrounding South Asian, North African Region, but the world itself. The industrys huge market growth and success in the Middle East and the world is crucially based on the UAE, and especially the cities strategic geographical location and the governments determination to make the country an international business hub connecting the East to the West and vice versa. During the global recession and economic crisis, the airline industry in the UAE in comparison to other airline giants such as British Airways, Lufthansa, Air France and KLM and other business sectors within the country was the least affected. The UAE airline industry, which includes Etihad and Emirates, was affected by the crisis but has successfully resurfaced at being profitable in the year 2010 and has since contributed effectively to the growth of the countrys total economy (Bloomberg Business week, 2010). Emirates Airline Portfolio Emirates Airlines is one of the most successful and major airlines in the Middle East, currently operating around 3200 passenger flights per week, from its hub the emirates of Dubai to over 110 destinations in 62 countries (Emirates Airlines, 2011). This makes Emirates one of the fastest growing airlines in the airline industry. The Airline Industry is one of the dynamic and fastest growing industries in the world and has influence in the countrys economic growth, international investments and in tourism, mainly due to the Airline Deregulation Act of 1978 which allowed the industry to change its category of a public utility service to a much market driven industry (Florian, 2010). 2.1.1 Market Demographics and Needs Emirates Airlines initial market consists of consumers and businesses located in the United Arab Emirates, mainly the Emirate of Dubai. Emirates goal is to cater the needs and demands of the ever growing population of the UAE especially the expatriates residing in the UAE who are the thriving workforce of the UAE and make up approximately 75 percent of the population of the country (UAE-Economic Development, 2010). Dubais and as a result Emirates spectacular growth in recent has been accentuated by two complementary factors: sound politics and its very favourable geographical location. Currently the Emirates Airlines market demographics are divided in three sectors, and they are: 2.1.2 Market trends and target market growth The soaring price of oil and the financial crisis had a tremendous effect on the airline industry. Most of the airlines were suffering from fuel price hikes and were running out of cash. However, Emirates Airlines had proven to be the most efficient and profitable despite the extra costs because of its strategic placement of its products in the market share by creating separate market sectors. These market sectors are part of Emirates product portfolio and have been divided in product share. Emirates Airlines current product share is: (Source: Emirates Group, Annual report, 2010) The reason for Emirates Airlines to design such a product share was simply to adjust its marketing strategy after the effects of the global financial crisis. The adjustment was made to accommodate factors that were pertaining to the demand (requirements) and supply (drivers) for its customer base who were also affected by this crisis. The current product share seems to be working fine for Emirates especially after the global economic crisis, which scarred many businesses in the UAE, especially government owned businesses. The crisis, however, has enormously affected its overall performance rating as a prestige high class inboard service that Emirates Airlines previously used to market to clients as a high value service. Emirates had to revaluate its cost and benefits to accommodate the passenger market needs of a cheaper, faster and safer means of transportation by downsizing its experienced onboard staff members and replacing them with inexperienced workforce and by underplaying the various onboard service options it previously use to boast about just few years before the crisis. 2.2 SWOT Analysis SWOT analysis is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization, as its a fundamental and simple model that analysis the capabilities of an organization as well as its potential opportunities. The information for the analysis is derived from environment and further categorized into internal (strengths and weaknesses) and external (opportunities and threats) analysis. (M. McDonald, 2007) SWOT Analysis 2.3 Competition As said by the managing director of Emirates, forget about protection against competition. Thats not how Dubai works (Business Strategy, 2005). Well carriers such as Lufthansa, British Airways, Air Canada, and Air France are among the few competitors of Emirates. Emirates Airline is not affected by their direct competition in the air space. It is the accusations of unfair competitions posed on Emirates Airlines by these leading airlines that cause a major threat to Emirates. As a lie is continuously repeated, people start to eventually believe in it. 2.3.1 Accusations Spearheading the regions development strategy, and emblematic of the economic success of the UAE, Gulf carriers benefit from financial support from their local state, which provides a wide array of services: airports, civil aviation authorities, airport and navigation charges, and finally complementary infrastructure. Furthermore, these airlines enjoy a favorable tax environment, as there is no corporate tax or social security charges in their country (Business Strategy, 2005). In return to such accusations from its competitors, Emirates have denied these accusations by providing the below fact and figures (Emirates Group, 2011): Emirates purchases fuel on the same terms and conditions as other commercial airlines. Fuel accounts for 30% of Emirates total expenditure. Emirates Group states that it has recently paid the Government of Dubai US $776 million in dividends in return for the seed capital gifted to the airline at its ince Emirates total cost of benefits provided to expatriate employee amount to more than US 400 million per annum. On the other hand, Emirates also faces competition from its neighbors such as Qatar Airways, Etihad airways and other competitors such as Gulf Air, Singapore Airlines, and low cost airlines such as air Arabia. For analysis we will shed light on Etihad and Air Arabia. (See Appendix) Etihad Airways are competing with Emirates strategy for best standards in quality in its three product classes. In addition, working aggressively on its infrastructure expansion plans poses a high level threat to Emirates Airlines. Air Arabia: Due to the economic downturn and recession, customers have become highly price sensitive to the market. Air Arabia has become the emerging low cost airlines based in Sharjah and supported by its government, which attracts customers in terms of monetary value by providing cheap travel with an increasing high standard. PART THREE 3.0 Marketing Strategy Baker (2008) states that Marketing strategies is a process that can allow an organization to concentrate its limited resources to the greatest opportunities to increase sales and achieve a sustainable competitive advantage We would use this guideline to affirm, dissect and comment on Emirates Airlines marketing strategy. 3.1 Mission Statement A mission statement is aÂÂ  strategicÂÂ  marketing andÂÂ  business development tool that adds value because they define yourÂÂ  products / services, goals and cultureÂÂ  to your employees, suppliers, customers, vendors, and the media.ÂÂ  A Mission Statement captures the uniqueness of yourÂÂ  company andÂÂ  acts as a base line for quality,ÂÂ  service and yourÂÂ  marketing messages (John, 2006). Emirates Airlines, or rather Emirates Groups mission statement is simply committed to the highest standards in everything we do (Emirates Group, 2011). Being a vast enterprise by itself, Emirates Group has been quiet successful in embodying the mission of committing to the highest standard onto one of its two core corporation Emirates Airlines, the other being DNATA, by marketing the brand of Emirates as the pinnacle emblem or a luxury standard throughout the world as an emerging Global Brand. This mission has contributed to the company garnering global praises for excellence in every aspect of its business in travel and tourism since its commencement. Emirates Airlines is a brand that is truly emerging as a global icon with its logo representation in Arabic script as a symbol of its origin. Emirates has committed on building an operational and service approach as a true global provider, by delivering high quality service and catapulting itself as the industrys youngest and most advanced fleet to retain its ever growing loyal customers worldwide. Emirates is able to achieve this boasting quality as an emerging global brand by updating its fly roster to 100 destinations in over 60 countries with more than 14 million passengers annually. 3.2 Value Proposition A value proposition is the collection of reasons why a person or company benefits from buying something (L. Richman, 2006). This statement should convince a potential consumer thatÂÂ  one particularÂÂ  product or service will add moreÂÂ  value or better solve a problem than other similar offerings Throughout the years, Emirates Airlines has successfully created a customer-focused value proposition, by offering a combination of products and services, information and experiences customized for its market demographics for each of its destination, it has also claimed that the geographical location of its hub (Dubai) is also a value proposition. This approach had led to an array of product offerings such as: The popular onboard ICE system (an Information, Communication and Entertainment system) fully loaded with hundreds of entertainment channels on demand All-in-one communication device accommodating customer needs of surfing the net, emailing or simply calling a land line whilst in the sky Competitive pricing and time effective routes to over 110 destination Dubai and personalized exclusive lounges for its clientele and the frequent flyer program Skywards also adds value to Emirates Airlines. Skywards Program plays a key role in facilitating Emirates build strong customer relationships. All the above product offerings have facilitated Emirates to deliver its value proposition to its customers and support its mission statement of committing to high standards. 3.3 Marketing Objective Important part of marketing strategies is its objective. According to Dess, an objective of an organization should be directed towards generating greater profits for the company and also towards customers and society at large (2008). It is given that an objective of any competitive organization in its marketing strategy is to be successful in a specific setting which needs a detailed investigation and detailed studies of the surrounding environment of the market, its competitors and key factors that influence the market (both internal and external). With this in mind, the organization should than aim for best results to benefit the company. Hence, Emirates Airlines or rather Emirates Group has carefully devised and constructed an objective and fused it with the groups mission statement. Emirates Groups mission statement is simply Committed to the highest standards in everything we do. In the beginning, Emirates Airlines objective was simply to be the national carrier for the Emirate of Dubai. Later on, with successful entry to the Middle East and Sub-Continent market with a strong financial backing from the Government of Dubai the objective was to be the Elite Flying companion and a dominant figure which focused on the provision of the inflight experience as a customer value in the market. Due to success and further expansions to other markets, Emirates soon realized that its objectives kept on changing and adapting to the targeted market. Below are Emirates current objectives: (Source: Emirates Group, 2010) In our opinion, Emirates decision on keeping the objective of the company specific and coherent to current situation of its target market is a good decision in this ever changing and growing industry, where various factors such as laws, resources, political barriers, wars and international laws can directly or indirectly effect a companys objective and therefore effecting the marketing strategy. 3.4 Target Markets According to Nils (2007), Target Market is the specific group of customers that a company aims to capture from the total population. It is particular market segment at which the marketing campaign is focused after penetrating the market. Quality Destination ServiceEmirates Airline targets the whole globe at its target market. To reduce the complexity, target market is be divided into three parts which are further sub segmented into four parts to suit the target market according to their needs. Price Business travellers pay a lot of attention to convenience since they have to spend a lot of time on airports and airplanes. Touch points that they come across are lounges, frequent flyers, safety and good service and interaction systems. Emirates Airlines serves this market quite perfectly. It segments it with the help of quality and service such as skywards awards, availability of lounges in airports, comfortable seats, in-flight services (internet, telephone systems, entertainment systems lastly good food service) Leisure travellers pay a lot more attention on the flexibility of prices and destination compared to business travellers. Emirates Airline segments this market by destination and price by providing them with opportunity to book early and save, facility to provide visa, holiday packages for new destination each time and lastly a huge variety of destination routes. Cargo: A very strong focus on cargo traffic, which generates 20 percent of Emirates revenues one of the highest percentages in the airline industry 3.5 Positioning Positioning is the perception in the minds of the target market regarding companies brand or product (Ries, 1981). Elaborated by Ries (1981), positioning is an organized system for finding a window in the mind. It is based on the concept that the only time communication can take place is at the right time and under the right circumstances. Apparently, true needs and physical value are the main ingredients in which the company has to base its brand positioning in the minds of the target market. Business class focuses on brand values such as punctuality, reliability frequency, prestige and state conscious (Stephan, 2007). Therefore, airline should position itself to suggest it as a choice for successful people, for the product category of the business class. Leisure class focuses on price of the ticket as their prime factor. Therefore, brand position should be done in terms of value for money. According to Simon, Emirates has set out to be an innovative, modern, and customer-oriented provider of high quality air travel services (2005). He also added that brand positioning is that of a leading, international and quality airline serving the global community (Simon, 2005). In terms of the Emirates target market (business and leisure travelers), Simon adds, Today, air travel is affordable and accessible, and for Emirates, the whole world is our oyster. All customers are important to Emirates, and we strive to provide them with the best possible value for their money, regardless of which class passengers travel in. However, weve always considered the frequent business traveler the people who literally fly to work- as pivotal to our marketing strategy (2005). In terms of the target sub-segments (price, quality, destination, service), officials of Emirate Airlines say From the service provided at the point of ticket purchase to staff at the check-in counter; from facilities offered in our airport lounges to in-flight entertainment and service. At all customer touch points, Emirates pays close attention to our product and service to ensure that we deliver on our brand promise of innovation and quality (2005). In terms of delivering the value proposition of the brand Mr. Simon (2005) further adds, We operate a fleet of modern, wide-bodied aircraft equip these aircraft with the latest in-flight amenities and entertainment systems; We invest in the latest technologies to enable faster and more efficient handling of such functions as ticketing, baggage and cargo handling; We recruit our award-winning cabin crew from over 100 countries around the world and train them to the highest standards so you can be sure there will be someone who speaks your language onboard; We hire gourmet chefs to design and plan our in-flight catering menus; We invest millions of dollars to provide advanced engineering support for one of the worlds youngest fleet of aircraft; and the list goes on across the airlines business units. However, during the process of building a brand, the company also faces emerging challenges to sustain its global brand image. Brand Indigo LLC acknowledges that high levels of brand recall concurrently raise the expectation levels of customers (2010). Were living in an age where the majority of the people are tech savvy and any form of criticism and dissonance can be openly discussed in various blogs. This therefore may wear down the built brand esteem (Brand Indigo LLC, 2010). Brand Indigo LLC suggests that service recovery plans will have to be in put in place in quick earnest, or else customer franchise maybe negatively affected (2010). In addition to all the above, A Dubai based newspaper reported to Emirates that they are receiving reports about their slipping service which can be supported drops in Emirates Skytrax Airline year ranking (Gulf News, 2010). 3.6 Strategy Summary The strategy summary reflects on the ways that the company will meet its objectives by placing strategic communication patterns that can help develop the desired position. With the perspective of branding in mind, the first and utmost aspect relating to Emirates rise as a global brand is its leaderships vision and foresight in linking the brand to its marketing strategy and committing the budgets and resources required for its strategic and tactical impact. Given the aspirations of the Emirates brand in being global, innovative and a customer-oriented provider of high quality services, the key to its success has been Emirates airlines ability to apply the brand in all aspects of its customer interactions. By paying close attention to its product and service to ensure that Emirates deliver on what the brand promises of innovation and quality. Another Cornerstone of Emirates Marketing strategy is sponsorships; Emirates branding employs all the major traditional and new marketing tools, but the most effective approach that help it to connect with its customers and enhance its brand awareness by sponsoring the major sporting events. PART FOUR 4.0 The Marketing Mix Kotler Keller (2006) define the marketing mix as the combination of elements that you will use to market your product. There are seven elements: Product, Place, Price and Promotion, People, Process, and Physical evidence. They are called the 7Ps of the marketing mix. 4.1 Product/Services A product is simply a marketing offering, whether tangible or intangible, that someone wants to purchase and consume. In reality, while decisions related to the consumable parts of the product are extremely important, the TOTAL product consists of more than what is consumed (Christian, 1994). The total product offering and the decisions facing the marketer can be broken down into three key parts (Appendix 2): Core Benefits Actual Product Augmented Product Core Benefits: The first layer of the product as defined by Cant (2009) is it represents the heart of the product Emirates airlines Core Product is the Air transportation of passengers and Cargo Actual Product: The second layer of the product as defined by Cant (2009) is the tangible product or service offered to the consumer For Emirates: Emirates First Class, Business class, Emirates holiday, in-flight entertainment system, luxury service, online check in, courteous spa. Augmented Product: .the third layer of the product as defined by Cant (2009) is the tangible product plus the additional customer services and benefits (also called features). For Emirates: National carrier of Dubai, chauffer service, lounges and spa, Dubai as transit hub and the most important is the private terminal at Dubai international Airport. Source: Three Levels of a Product, 2010, Marketing Teacher, accessed 12/02/2005, http://www.marketingteacher.com/lesson-store/lesson-three-levels-of-a-product.html Questionnaire findings suggest that people fly with Emirates for benefits other than the medium of transportation, such as travel experience (Appendix 2). 4.2 Price The price of the marketing product mix is the amount of money charged for a product or service or the sum of the values that consumers exchange for the benefits of having or using the product or service (Armstrong, Gary and Philip Kotler, 2009). Yield pricing Which offers its consumers discounted rates on early purchases, higher rates on late purchases, and the lowest prices on unsold inventory before it expires (Kotler Keller, 2006). Time Pricing It is an important element of Emirates pricing policy. With ticket fares varied by season, day, hour, early bird offers allow Emirates to charge a passenger less. Luxuries. The airline tries to position itself as having the highest value possible for consumers. Passengers who purchase business class, for example, have a complementary limousine pick-up, included in the fare of the ticket. Through collecting primary data research for our project, we found Emirates and Etihad have almost the same prices, with Qatar Airways having prices that are much lower than its competitors. In response to competitors reactions, it is best for Emirates to continue managing to maintain prices, simultaneously adding value by constantly improving the quality and consumers expectations of its services. Questionnaire findings show that 60% of the people surveyed say Emirates is relatively expensive compared to others (Appendix 2). 4.3 Promotion Defined as the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyers purchasing decision (Kurts, 2010). Many promotional activities are not really focused to stimulate immediate purchase, but are rather aimed to move the potential buyer a step forward in the buying process (Van W.1997). Sponsorships For Emirates, sponsorships believed to be the best ways to connect with passengers. (Emirates, 2011). Emirates have sponsored more sporting events than any other airline or company in the world (Hagey, 2009). According to the head of Emirates Airlines marketing department for the past two decades, below are breakdowns of how the budget was spent in the past, compared to the present (Hagey, 2009). Past Advertising 70.00% of budget Public Relations 30.00% Present Sponsorships 55.00% of budget Advertising 45.00% Marketing now makes up about 2.7%, compared to 2.3% previously (Hagey, 2009).The key indicator of success is the association people have of various events with the brand. For instance, the Arsenal player and the word Emirates immediately connects. In fact, the mere association of Arsenal or Dubai with Emirates is proof that sponsorship model works wonders for Emirates. Advertising. The airline also advertises in newspapers, billboards, magazines, and even on television channels such as CNN, for instance. Emirates use reminder advertising to increase brand awareness in the various markets. With the right amount of spending on advertising, Emirates marketing mix is very much in line with the companys objectives. . The most memorable ad with the passengers seems to be the Dubai Welcomes the World with Wonderful life by Black playing in the background (Appendix 1). Passengers have stated that it gives them a sense of calmness and excitement and they associate the advertisement with the cosmopolitan image of the emirate of Dubai (Appendix 1). Sales Promotions. Emirates Airlines often offers best deals, and discounts on specific travel destinations, at specific times of the year. The website of the airline offers the best available prices and gives the consumer the opportunity to pick the price of choice, at flexible dates. Gifts Emirates Airlines offers children on board the airline various branded gifts. Emirates could stress more on social media in order to build strong customer relationships with its passengers and build its own network of loyal customers. 4.4 Place Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet (Jerome, 1975). Emirates Airways distributes its ticket through quite a few touch points such as: Sales agents ( all over the world) Corporate website Customer service call center (Reservation and booking) In the future, Emirates Airlines can strengthen its place strategies by deploying more sales agents and branches in general. Moreover, it can provide more touch points in the leading malls around the world for an easy access for individuals to book flights. Questionnaire findings show that 80% of the people prefer to use the Internet as the source of ticket purchase, as it provides the best discounted price (Appendix 2). 4.5 People Service, expertise and skills of the people who work for the company and they can be used to set you apart from your competitors (Stephen 2007). . Recruitment and use of the staff and people It is an essential ingredient in any organization, and with the appropriate staff members at hand, the organization can obtain a competitive advantage. Emirates Airline has a staff of 36,652 (Emirates Fast Facts, 2011), who go through training to obtain the right skills and service knowledge that is vital in a service-providing company. Emirates could work on the inseparability characteristic of its service. It is therefore crucial for the cabin crew to remain patient and positive in conflicting situations, so as not to distort peoples perceptions of the brand. Prior to downsizing, Emirates had a staff of very experienced cabin crew members. Recently, however, as previously mentioned above, Emirates uses a mix of experienced and inexperienced cabin crew members. To improvise its people strategy Emirates should make their cabin crew wear name tags to create a friendly atmosphere on board the flight, but would also add to the cabin crews responsibility of complying with the right behaviour that would not damage the brand. Most of the Emirates passengers that were surveyed agree that the cabin crew is friendly and welcoming (Appendix 2). 4.6 Process Defined as the procedures, mechanisms and flow of activities by which services are used by the customer (Koichi Shimizu 2003). Emirates airline has a simple process for its passengers since the time of booking their flight to the time they depart or arrive from Dubai Airport. Emirates own its own terminal three at Dubai international airport to further simply the process (See Appendix 3). The diagram illustrates the whole process through which a passenger goes through since the time he arrives at the airport car park to departure. Emirates airline offers various types of check- in processes. For instance: online check-in, self-check in at the airport to simplify the process even f

Apathy and the Living Dead :: Exploratory Essays Research Papers

Apathy and the Living Dead It’s nothing to die; it’s frightful not to live. - Victor Hugo The word â€Å"Apathy† has its origin in Greek and literally means "without feelings." Isn’t that a description of the dead? That was what Victor Hugo was referring to when he wrote, "It’s nothing to die; it’s frightful not to live." In other words, we should not be afraid of dying, but not living. The apathetic are alive, but without feelings, so they are not living. They are the living dead. Here’s what the psychoanalyst Erich Fromm (1900-1980) had to say about the subject, "... In the 19th century the problem was that God is dead; in the 20th century the problem is that man is dead ..." He calls apathy a problem for a good reason. It is a double-edged sword that wounds both the apathetic and the society in which they live. For example, although nuclear weapons cannot destroy democracy, voter apathy can! Such is the horrific negative power of apathy. As the world’s leading democratic country, The U.S., prepares to go to the polls, voter turnout is expected to be about 36%. Wouldn’t you call that a wakeup call? What is the cause of apathy? It is often frustration and a sense of powerlessness that causes people to withdraw from life. However, the ultimate cause is their attitude, the way they react to the changing world. Let’s take a look at a specific example. Jan has recently learned that her company has been bought by another company. Within a month, she and her coworkers will learn who among them will be hired by the new company and who will lose their jobs. Overnight their sense of security has been shattered. They are experiencing apprehension and frustration. They feel that they have lost control over their lives. They complain and disengage from activity. "If the company doesn’t care about me, why should I care about it? What’s the point of working when I’m probably going to lose my job anyway?" This is an example of worker apathy. The staff has been reduced to a bunch of zombies. No one is doing their job. They are just putting in their time until that fateful day when they learn whether they have a job in the new company. There is one exception, however. And that is Jan. She is different. She has a different attitude and is living proof that apathy is not caused by events, but by our reaction to events.

Retention Process Essay

The reason for this document to be written is to show how a business employees new people. For each one of these I will describe what they mean and which one is taken step by step: 1. Business approval: this is when a business is approves of having a staff member that is needed for the company in that department and they feel it is needed in this situation, They go through the board of directors to get the answer. 2. Job analysis: this is when a employee goes to a company finds out what their job is and follows what a different person is doing in the job and writes down what they are doing in their job they have applied for. 3. Job description: this is what the job is offering to the person what they will need to do in their time at the company i.e. working hours, pay, frequency and etc. This also describes the job you are applying for and what you will have to do if you get the job this is used to explain to potential employees to see what they are offering to them and to let them know whether they are able to do the job that is being given to them. 4. Person Specification: matching the job description to the qualifications of the person applying for the job, it is used for explaining that to apply for this job you need to have certain skills to do this job efficiently. 5. Advertising: this is when a business needs a replacement or a new staff member to fill for the space left so what the business has to do is to either post the job on the internet to look for replacement to even increase their chances of getting some to do the job than they could put a advert in the local newspaper. There are two ways you can advertise a job by putting it on the paper which is a non electronic way of advertising the job or they could put it on the internet as this is a electronic way a of advertising a job. 6. Candidate short listing: this is when the business is reducing the number of candidates to the final three or so on. 7. Interview/Testing: this when a business ask the person who has applied for the job has to come in for a interview to say whether they are capable of getting the job done and they could try and find a person that can do the job more efficiently than the previous person. But if they feel they can bring good quality to the company they may do a test on them to see how they cope under pressure and what they will give back to the company. 8. Selection: this were the company starts to select its candidates for the job in certain situations you may be asked to perform certain task to see how well you cope with the task or situation. They may even rate you on how good you perform in that. 9. Reference: This is when a company is about to accept you and they need a person to agree with them that they deserve the job this can not be a relative it has to be a non family member so it can either be a banker, doctor, teacher 10. Employee Induction: this is the first day for the employee if he/she has passed all of the task so far set by the company then this will be his/her first induction in which they will show you were you are working what you are going to do in the company and for the company.

What Is the What by Dave Eggers Book Review

What Is the What by Dave Eggers Book Review What Is the What is an astonishing, eye-opening, and heartbreaking book that defies classification. Once you’ve read it, the story of Valentino Achak Deng refuses to leave your mind. Even if you’re not familiar with the Lost Boys and their struggles to escape from war-torn Sudan, you’ll be drawn into this pseudo-autobiography. What Is the What tells a devastating story but never plays for sympathy. Instead, the hope, complexity, and tragedy of the situation take center stage. Valentino’s story stands alone as powerful and worth reading and Eggers’ superb writing compellingly brings Valentino’s voice and story to life. The novel is a successful portrayal of  a large-scale  tragedy through one man’s story though it does include graphic depictions of suffering and death. Synopsis Valentino Achak Deng was just a boy when Sudan’s civil war found its way to his village. Forced to flee, he walks for months to Ethiopia and later Kenya with hundreds of other boys. Resettled in the US, Valentino struggles to adjust to the mixed blessings of his new life. Book Review What Is the What is drawn from the real-life story of Valentino Achak Deng, one of the Lost Boys of Sudan. The title comes from a local story about the reward of choosing what’s known over what’s unknown. As they flee the destruction around them, though, the Lost Boys are constantly forced to choose the unknown future of refugee camps and life in America. What Is the What describes the interminable walking, the militia and bombs, starvation and disease, and lions and crocodiles that kill countless young boys as they attempt to find refuge in Ethiopia and Kenya. The obstacles of their journey are so astonishing and heartbreaking that you - and they - often wonder how they can go on. Eventually, many of the Lost Boys gain entry to the United States, and they form a vibrant community displaced across the country but constantly in touch by cell phone. Valentino ends up in Atlanta, adjusting to the fact that America offers its own evils and injustices. His past and present are masterfully interwoven through Valentino’s habit of mentally recounting his story to the different people he meets. Reading Valentino’s horrifying story can make the mere act of reading a book feel frivolous. The power of literature, though, is to bring remote stories to life. Eggers is famous for his book,  A Heartbreaking Work of Staggering Genius. That title could easily apply to What Is the What. Book Discussion Group Questions If youve chosen this book for your discussion group, here are some sample questions. Why do you think Valentino/Dominic/Achak had so many names?Why do you think Valentino directs his story towards Michael, Julian, and the clients of the gym?Which one of Valentino’s friends did you like or remember the most?Did you know the plight of the Lost Boys before you read this book? Did it change what you thought about the situation?What details impacted you the most?

Radiological Health Engineering

Nuclear & Health Physics/Radiological Health Engineering by: Monika Thompson The Texas A&M Nuclear Engineering Department consists of two branches: Nuclear Engineering, â€Å"the development and application of nuclear technologies to energy production, medicine, industry, research, etc.†, explores the possibilities of nuclear power and environment interaction. While Health Physics/Radiological Health Engineering, â€Å"a profession devoted to the protection of man and the environment from unwarranted radiation exposure.", explores the possibilities of nuclear technology, such as x-rays and its relation to medicine, which benefits mankind. Currently one-hundred undergraduates and one hundred graduates are taking the challenge of these two branches under the supervision of eighteen professors and one lecturer. This curriculum currently ranks in the top ten, nation wide. There are several fields for exploration with a major in Nuclear and Health Physics/Radiological Health Engineering. All Nuclear Engineering Department, students learn subjects relating to the Design of Space Reactors, Inherently Safe reactors, Interactions of Radiation on a Microscope Scale, Design of New Cancer Therapies, Novel Uses Radiation, and Advance in Radiation Protection. The following areas, programs, and organizations involve nuclear disciplines: the Space Program, Semiconductors, Oil and Gas Exploration, Nuclear Power Industry, National Laboratories, Education and training, Government Agencies, Medical Life Science and the Military. These organizations and companies lead to great job opportunities. In Texas, job opportunities are at Houston Power & Light Company, TU Electric Company, Medical Facilities, and Schlumberger, Halliburton and other companies to all fresh Texas A&M graduates every year. Texas A&M has outstanding facilities for it is students to work with and learn form. The Nuclear Science Center contains a TRIGA Reactor, Hot Cell, radiochemi... Radiological Health Engineering Free Essays on Nuclear & Health Physics/Radiological Health Engineering Nuclear & Health Physics/Radiological Health Engineering by: Monika Thompson The Texas A&M Nuclear Engineering Department consists of two branches: Nuclear Engineering, â€Å"the development and application of nuclear technologies to energy production, medicine, industry, research, etc.†, explores the possibilities of nuclear power and environment interaction. While Health Physics/Radiological Health Engineering, â€Å"a profession devoted to the protection of man and the environment from unwarranted radiation exposure.", explores the possibilities of nuclear technology, such as x-rays and its relation to medicine, which benefits mankind. Currently one-hundred undergraduates and one hundred graduates are taking the challenge of these two branches under the supervision of eighteen professors and one lecturer. This curriculum currently ranks in the top ten, nation wide. There are several fields for exploration with a major in Nuclear and Health Physics/Radiological Health Engineering. All Nuclear Engineering Department, students learn subjects relating to the Design of Space Reactors, Inherently Safe reactors, Interactions of Radiation on a Microscope Scale, Design of New Cancer Therapies, Novel Uses Radiation, and Advance in Radiation Protection. The following areas, programs, and organizations involve nuclear disciplines: the Space Program, Semiconductors, Oil and Gas Exploration, Nuclear Power Industry, National Laboratories, Education and training, Government Agencies, Medical Life Science and the Military. These organizations and companies lead to great job opportunities. In Texas, job opportunities are at Houston Power & Light Company, TU Electric Company, Medical Facilities, and Schlumberger, Halliburton and other companies to all fresh Texas A&M graduates every year. Texas A&M has outstanding facilities for it is students to work with and learn form. The Nuclear Science Center contains a TRIGA Reactor, Hot Cell, radiochemi...

Free Essays on Witchlight

Witchlight Written By: Marion Zimmer Bradley The plot of the fictional story, Witchlight, was about Winter Musgrave, a young business woman. In the story Winter is plagued by an adult poltergeist, while she tries to find her forgotten past, after a breakdown left with an acute case of amnesia. Winter unaware of her haunting believes she is crazy. Winter just out of Fall River, a mental health clinic, travels to a small town that she feels a connection with. She rents a small house, Grey Angels, in a town called Glastonbury, that has an apple orchard, which brings back horrible repressed memories for Winter. Just as before in Fall River she awakes to find all the windows and doors, that she had shut and locked the night before, wide open. Also when she wakes up she finds dead animals, that seem to have the blood sucked out of them, outside of her house. That’s when she goes to a small college, Taghkanic College the head of the paranormal department in the country, just a few miles from Grey Angels to find some answers. The director of the department is a women named Truth Blackburn, daughter of Thorne Blackburn a occultist who wrote many books explaining paranormal and how to start a Blackburn circle. Truth realized Winter had attended Taghkanic College and helped her get in touch with some of her past until they realized that Winter had been a part of a working Blackburn circle in her college days. Winter must find a way to close the circle before the poltergeist kills her and the four other members of the working circle, who she doesn’t even remember. The setting for Witchlight is a small town in New Jersey called Glastonbury. In Glastonbury there is a large old rented house, Grey Angels, where Winter stays. The house is depicted as a very cold and bare place that was pretty much put up for sale and abandoned. There is also a small college called Taghkanic College it is depicted as a older college with large buildings a... Free Essays on Witchlight Free Essays on Witchlight Witchlight Written By: Marion Zimmer Bradley The plot of the fictional story, Witchlight, was about Winter Musgrave, a young business woman. In the story Winter is plagued by an adult poltergeist, while she tries to find her forgotten past, after a breakdown left with an acute case of amnesia. Winter unaware of her haunting believes she is crazy. Winter just out of Fall River, a mental health clinic, travels to a small town that she feels a connection with. She rents a small house, Grey Angels, in a town called Glastonbury, that has an apple orchard, which brings back horrible repressed memories for Winter. Just as before in Fall River she awakes to find all the windows and doors, that she had shut and locked the night before, wide open. Also when she wakes up she finds dead animals, that seem to have the blood sucked out of them, outside of her house. That’s when she goes to a small college, Taghkanic College the head of the paranormal department in the country, just a few miles from Grey Angels to find some answers. The director of the department is a women named Truth Blackburn, daughter of Thorne Blackburn a occultist who wrote many books explaining paranormal and how to start a Blackburn circle. Truth realized Winter had attended Taghkanic College and helped her get in touch with some of her past until they realized that Winter had been a part of a working Blackburn circle in her college days. Winter must find a way to close the circle before the poltergeist kills her and the four other members of the working circle, who she doesn’t even remember. The setting for Witchlight is a small town in New Jersey called Glastonbury. In Glastonbury there is a large old rented house, Grey Angels, where Winter stays. The house is depicted as a very cold and bare place that was pretty much put up for sale and abandoned. There is also a small college called Taghkanic College it is depicted as a older college with large buildings a...

13.2 Coursework Example | Topics and Well Written Essays - 250 words

13.2 - Coursework Example The portrait is staring sharply at an imaginary audience as if seeking attention. The principal feature in Schapiro’s Blue Angel painting is the feminist movement exhibited by the artwork is the woman’s professionalism and perceived autonomy. Blue Angel, woman represented in the picture, seems comfortable undertaking her career. She exhibits self-confidence evident in her sitting posture and dress code. The rough background of the painting most probably suggests the rough social background within which such women strive to attain high levels of prosperity (Love 408). Schapiro’s Blue Angel portrays a confident woman personality and exhibits a sense of superiority. Confidence and superiority depicted in Blue Angel’s portrait contradicts the traditional sexism notion evident among most Americans. In the contemporary world, women strive to find their place among male dominated society by pursuing relevant talents. Schapiro’s Blue Angel exposes a woman’s autonomy and self-worth that surpasses their oppression and sexism. Blue Angel and other feminist artworks by Schapiro focus on the female body and personality to dismiss negative notions held against women in a society dominated by sexist

Law Enforcement in the USA Research Paper Example | Topics and Well Written Essays - 3750 words

Law Enforcement in the USA - Research Paper Example The aims of local law enforcement agencies include the uploading laws in the jurisdiction they are created, undertaking patrol and investigation of local crimes. State law enforcement agency: the jurisdiction of state law enforcement agency cover a state and aid the local law enforcement agency in investigating crimes that extend beyond the jurisdiction and resources of the local law enforcement agency. Highway patrol and statewide investigations are undertaken by state law enforcement agency and undertake investigations covering several localities but within the state. Investigations within the state are conducted by state law enforcement agency, and when they surpass their jurisdiction through covering more than one state, they are undertaken by federal law enforcement. Inclusive of the state law enforcement agency are government department enforcement divisions including state hospitals, water, environment, capital, and campus police to ensure law enforcement in these departments and have statewide jurisdiction and full police powers. County law enforcement agency: they exist in metropolitan counties, and their jurisdiction covers the whole county. Three categories of county law enforcement agency service exist including full service that entails the provision of all police services to the entire county including contractual security to the county’s special districts.

Should Cars Be More Efficient Term Paper Example | Topics and Well Written Essays - 2000 words

Should Cars Be More Efficient - Term Paper Example With the increase in fuel prices, consumers are quite likely to expect that the price of the car should meet with the budget allotted (Johnston, 2010). Based on the current role of automotive industry in the environmental degradation caused due to huge CO2 emissions and increasing consumption of non-renewable fuels, especially the companies engaged in manufacturing of cars, this paper will intend to provide an account of the essentiality to preserve and effectually enhance the efficiency of cars in the futuristic perspective. Needs for Eco-Friendly Automobiles The aggregate consumption level of cars can be identified as increasing day by day and consequently emissions of CO2 are also growing rapidly, owing to which environment is being affected by a higher degree of pollution making the atmosphere unhealthy for the prosperity of the living beings. With this concern, the European Union Commission along with various other national institutions has been identified to adopt various measu res for reducing the emission of CO2 in the long run. As a result, many new cars have been manufactured by automobile companies with special attention on using Liquid Petroleum Gas and hydrogen gas among other renewable energies. Many cars have also been manufactured, which run through electricity as well as chargeable battery power and thus attempt to lessen the consumption of fuels and simultaneously reduce the negative impact caused to the environment (Ward, Tanaka, Short, & Steiner, 2008). Contextually, the massive manufacturing and using of cars are increasing the traffic system rapidly in every street of global environment. Due to immense pressure from the traffic, the environment has to witness harmful consequences related to sound and air pollution by the noise produced and CO2 emissions caused by automobiles. It is in this context that the consequences of environmental degradation, as led by automobiles, accumulatively give rise to global warming (Ward, Tanaka, Short, & Ste iner, 2008). It is in this respect that emphasis is put on the growth in the consumption rate of cars in world transportation; the International Energy Agency has predicted that the demand for fuels along with the consequential release of pollution will rise substantially in the upcoming decades. As can be depicted from the chart below, the obtained statistics until 2050 provides an estimate that the rate of CO2 emissions is quite likely to rise rapidly with vast differences over decades. This, in turn, is quite likely to result in a greater degree of environmental degradation which certainly requires attention from the worldwide automotive companies (Ward, Tanaka, Short, & Steiner, 2008). In other words, the obtained statistics apparently indicates the need for more efficient cars for the future generation which can be quite beneficial in reducing the predicted growth rate of CO2 emissions and thus result in a healthier environment. With this concern, various automotive companies a long with governmental and social institutions have targeted to manufacture environment friendly technologies to be used in cars with the sole intention of lowering emission rates and non-renewable energy such as fossil fuel consumption trends. Source: (Ward, Tanaka, Short, & Steiner, 2008) Success Factors of the Environment Strategies in Global Automobile At present and also in the future market, automobile industry should develop certain effectual strategies for making cars efficient by taking worthy account of

United Nations AIDS Conference Simulation Essay

United Nations AIDS Conference Simulation - Essay Example This simulation activity involved the United Nations General Assemblies. According to Starkey, Boyer, Wilkenfeld, & Starkey (2010), the General Assembly is the deliberative faction of the United Nations and is made up of the United Nations member states each with a vote. The United Nations AIDS Committee is responsible for proposing and negotiating global resolutions in the fight against the HIV and AIDS epidemic (Starkey, Boyer, Wilkenfeld, & Starkey, 2010). Starkey, Boyer, Wilkenfeld, & Starkey further explain that these resolutions are then forwarded to the general assembly for a final vote (2010). Students were assigned different roles either as state delegates or non state delegates. The name of the committee was the United Nations General Assembly. The sponsor was the United Nations AIDS Committee who authored this resolution. Pre ambulatory phrases were used to state the issues that the Committee was to discuss and resolve. These statements stated the reasons for the Committee to resolve the issues. The issues discussed during the simulation included the reaffirmation of those resolutions that the United Nations General Assembly had developed in the previous assembly. The current and continual damage caused by the epidemic was identified. It was identified that there was need for the committee to restructure the techniques that were currently being used to combat the epidemic. The committee having realized the importance of nation states inputs on AIDS resolution efforts welcomed their ideas.

Evaluate the outcomes that are used to measure progress towards Assignment

Evaluate the outcomes that are used to measure progress towards meeting the Milenium health goals - Assignment Example The goals set should be SMART that is specific, measurable, attainable, realistic and timely. Actually, Nursing’s role in helping achieve the United Nation’s Millennium Development goals is theme for this year’s International Nurses Day. Since Nurses are the only professionals in the world who are available to several people in their lifetime thus they are the key to the achievement of the millennium development Goals. Additionally, Nurses are the largest health care profession in the world thus play a major role compared to other health professionals. Moreover, nurses are well placed and often the most innovative in reaching the disadvantaged and underserved populations. Nurses help in reducing child mortality, combating malaria, HIV/AIDs and other diseases, and improve maternal health. According reports from ICN, the global children mortality (five years and below) has reduced and the deaths that occur could be prevented via affordable and effective interventio ns (United Nations 2008). The number of women who die during pregnancy and child birth has been halved with regional variations. Nurses also help in issuing of anti-malarial treatments and treating the multi-drug resistant tuberculosis. Since nurses interact with residents more Oftenly than not they are able to advice on how to prevent oneself from acquiring tuberculosis and other communicable diseases. Health settings in any community should have their intentions majorly as quality patient and resident service delivery during the phase of care. With maintained health data the health care personnel are in a position know that the outbreaks in the community. Occurrence of any outbreak means a campaign should be carried out and if need be vaccination administered. For example if there is an outbreak of polio children, children in a particular age range should be immunized against the polio (Geneva health 2013, April). Therefore, when the community receives quality services the economy of a nation rises since the costs that are incurred in ordering drugs are diverted and utilized in other areas for development. Professional in the health care setting inclusive of the nurses should ensure that they understand the patients and the customer service is improved to proactive. The essence of the system being proactive is to ensure that the patients’ history is not repeated in the event that they go back to the hospital for check-up. In the event the patient is unconscious and is taken to the hospital by strangers the nurses are in a position to retrieve the patient’s records easily thus ease in diagnosis. This also helps them in managing the data and with the same they are able to deduce when there is an outbreak. Otherwise, with no records it is may be difficult to tell which area is experiencing an outbreak and of which disease. It is part of offering quality services to help the patients when nurses help patients with prevention of diseases and advice on how to attain the same. This impacts to a nation since deadly outbreaks are eradicated as a result of the advice from nurses to patients. Therefore it is in order to say that â€Å"happy employees, happy patients hence happy residents† (Rebecca McNeil 2013, February 15). The nation may benefit directly or indirectly. Nurses educate the patients on the dangers of some of the unhealthy activities they are involved in such as smoking and the kind of diet they

The Scottish Road Network Authority Research Paper

The Scottish Road Network Authority - Research Paper Example 1). Indeed, one basic hurdle to SRNA's senior management's decision to shift a long-standing and all-public service strategy of construction and maintenance to one focused on procurement and contracting out is SRNA's organisational culture. The proposed changes will inevitably lead to redundancies and an explosion in services outsourced. Expectedly, upper management's suggestions are met with great resistance as is shown in provided case. The case for change is, in fact, hard to 'sell' among staff given SRNA's senior management's practices evidenced in poor knowledge management strategies. This report argues that, in order for SRNA to diffuse and manage change effectively among staff, network-based, knowledge-sharing strategies should be put in place. Since devolution, Scotland has barely shifted away from a 'public sector mentality' (Lyall, n.d.). Resistance to propositions by upper management comes, therefore, as no surprise. Placed in a wider context, outsourcing public services - road building services included - is, in fact, a continuation of a set of policies enacted across all U.K. (Lyall). Indeed, just as outsourcing services has generated much opposition since introduction back in 1980's (Dodworth, M. & Constable, M., 2006), SRNA's staff's opposition to suggested changes is only symptomatic of such shift's main arguments: employee As a matter of fact, all three i... THE SCOTTISH ROAD NETWORK AUTHORITY: KNOWLEDGE SHARING 4 retention and rights, Public Private Partnerships (PPPs) and service quality (Dodworth, M. & Constable, M.; Hemson, 1998). As a matter of fact, all three issues are not only a U.K. concern but are spread about as much countries as can be wherever and whenever a case is made for outsourcing (Hemson). Indeed, one can hardly find a similar issue in which almost same concerns are voiced. In SRNA's case, Henry Irving's, Director General's (DG's), practice of surrounding himself with a narrow circle of senior executives adds a particular emphasis on SRNA's case for knowledge management in a wider context of an eminent change. More specifically, SRNA strongly speaks for a case of workplace power structure within which corporate culture as well as knowledge sharing strategies are defined, controlled and set by a minority cohort made up of a DG and a narrow circle of surrounding senior executives (e.g. Charles Hampden, Finance Director). Indeed, corporate culture has been increasingly emphasised as a definitive aspect of corporate style and performance (Schein, 2004; Willmott, 2003). According to McDermott and O'Dell (2001), corporate culture is the 'shared values, beliefs, and practices of the people in the organisation'. Put differently, an organisation's culture is an overarching framework within which all employees fall and are committed to (Willmott). That is, one way management holds sway over workplace power politics is to define how employees should adopt specific codes of conducts supposedly divorced THE SCOTTISH ROAD NETWORK AUTHORITY: KNOWLEDGE SHARING 5 from interpersonal, intradepartmental, and interdepartmental interactions.

United Nations AIDS Conference Simulation Essay

United Nations AIDS Conference Simulation - Essay Example This simulation activity involved the United Nations General Assemblies. According to Starkey, Boyer, Wilkenfeld, & Starkey (2010), the General Assembly is the deliberative faction of the United Nations and is made up of the United Nations member states each with a vote. The United Nations AIDS Committee is responsible for proposing and negotiating global resolutions in the fight against the HIV and AIDS epidemic (Starkey, Boyer, Wilkenfeld, & Starkey, 2010). Starkey, Boyer, Wilkenfeld, & Starkey further explain that these resolutions are then forwarded to the general assembly for a final vote (2010). Students were assigned different roles either as state delegates or non state delegates. The name of the committee was the United Nations General Assembly. The sponsor was the United Nations AIDS Committee who authored this resolution. Pre ambulatory phrases were used to state the issues that the Committee was to discuss and resolve. These statements stated the reasons for the Committee to resolve the issues. The issues discussed during the simulation included the reaffirmation of those resolutions that the United Nations General Assembly had developed in the previous assembly. The current and continual damage caused by the epidemic was identified. It was identified that there was need for the committee to restructure the techniques that were currently being used to combat the epidemic. The committee having realized the importance of nation states inputs on AIDS resolution efforts welcomed their ideas.

The Scottish Road Network Authority Research Paper

The Scottish Road Network Authority - Research Paper Example 1). Indeed, one basic hurdle to SRNA's senior management's decision to shift a long-standing and all-public service strategy of construction and maintenance to one focused on procurement and contracting out is SRNA's organisational culture. The proposed changes will inevitably lead to redundancies and an explosion in services outsourced. Expectedly, upper management's suggestions are met with great resistance as is shown in provided case. The case for change is, in fact, hard to 'sell' among staff given SRNA's senior management's practices evidenced in poor knowledge management strategies. This report argues that, in order for SRNA to diffuse and manage change effectively among staff, network-based, knowledge-sharing strategies should be put in place. Since devolution, Scotland has barely shifted away from a 'public sector mentality' (Lyall, n.d.). Resistance to propositions by upper management comes, therefore, as no surprise. Placed in a wider context, outsourcing public services - road building services included - is, in fact, a continuation of a set of policies enacted across all U.K. (Lyall). Indeed, just as outsourcing services has generated much opposition since introduction back in 1980's (Dodworth, M. & Constable, M., 2006), SRNA's staff's opposition to suggested changes is only symptomatic of such shift's main arguments: employee As a matter of fact, all three i... THE SCOTTISH ROAD NETWORK AUTHORITY: KNOWLEDGE SHARING 4 retention and rights, Public Private Partnerships (PPPs) and service quality (Dodworth, M. & Constable, M.; Hemson, 1998). As a matter of fact, all three issues are not only a U.K. concern but are spread about as much countries as can be wherever and whenever a case is made for outsourcing (Hemson). Indeed, one can hardly find a similar issue in which almost same concerns are voiced. In SRNA's case, Henry Irving's, Director General's (DG's), practice of surrounding himself with a narrow circle of senior executives adds a particular emphasis on SRNA's case for knowledge management in a wider context of an eminent change. More specifically, SRNA strongly speaks for a case of workplace power structure within which corporate culture as well as knowledge sharing strategies are defined, controlled and set by a minority cohort made up of a DG and a narrow circle of surrounding senior executives (e.g. Charles Hampden, Finance Director). Indeed, corporate culture has been increasingly emphasised as a definitive aspect of corporate style and performance (Schein, 2004; Willmott, 2003). According to McDermott and O'Dell (2001), corporate culture is the 'shared values, beliefs, and practices of the people in the organisation'. Put differently, an organisation's culture is an overarching framework within which all employees fall and are committed to (Willmott). That is, one way management holds sway over workplace power politics is to define how employees should adopt specific codes of conducts supposedly divorced THE SCOTTISH ROAD NETWORK AUTHORITY: KNOWLEDGE SHARING 5 from interpersonal, intradepartmental, and interdepartmental interactions.

Miep Gies Essay Example for Free

Miep Gies Essay Miep Gies (2/15/1909-1/12/2010) opposed the holocaust by aiding the Jews from the Germans. She was one of many Dutch saviors of the Holocaust. For over two years, she administered food, shelter, companionship, and news of the outside world to eight Jewish people. The Frank Family, the van Pels, and a Jewish dentist named Fritz Pfeffer were taken great care of. By virtue of her gratitude, these Jews were fortunate enough to have Miep in their lives. Miep jeopardized her own life when she assisted in hiding the eight innocent people. She brought food for them secretly and knew that there was serious trouble waiting for her if she were to get caught. Her husband, Jan Gies, also cooperated in aiding Jews. He provided ration cards that he attained illegally so Miep could get more food. She also visited various grocery shops each day to refrain from suspicion and prying among other individuals. The employees in Otto Frank’s business were not aware about the Secret Annex. Due to this, Gies attempted to avoid entering the hiding place during office hours. The hiding place is located in an empty part of Opekta’s premises on the Prinsengracht canal. It had an entrance of a regular door and then the door was replaced with a bookcase to make it less questionable. Work went on as usual and normal in the front part of the building. The frightened people were sealed in the Secret Annex near the rear. They stayed as quiet as possible so the workers and Nazis wouldn’t discover them. Gies also provided something especially valuable in their lives, companionship and news of the outside world. Since the Jews could not make any outside commotion, Miep brought them the most recent news of events during World War II. Although the news became increasingly hopeless, her hope never faded. Her and her husband’s presence helped in providing comfort towards the families. Thankfully, their companionship kept everything stable. Despite knowledge of the possible consequences, Miep was determined to keep the Jews safe from the Nazis. She accompanied the Frank family, the van Pels, and Pfeffer with food, shelter, and companionship. Gies was aware of the dangerous risks she had taken upon herself and her husband. She was more than willing to jeopardize her own life to rescue the lives of others. Miep Gies opposed the Holocaust in a way better than any other, by saving lives.

Controlling Obesity in Canada

Controlling Obesity in Canada Public Health Policy: Controlling Obesity in Canada The World Health Organisation defined health in its constitution as â€Å"a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.† (WHO, 1946) The health of an individual is affected by multiple factors like personal hygiene, access to health care, socio-economics, genetics, living and working environment. The term public health is used for the efforts which are made to promote individuals health. Public health The field of Public health can be described as the science of wellness of society, community or an organisation by disease prevention to promote health by collective efforts and choices of a society. Public health is different from medicine as it is mainly concerned with the promotion of health and well-being of a society not by treating the sick but by preventing the spread of a co-morbidity or morbidity. The community benefited by public health department can be of any size. Promotion of health involves multidisciplinary approach involving other fields of community medicine like epidemiology, economics, biostatistics, behavioural sciences, healthcare providers, public policy, environmental health, community health and occupational safety. (Winslow and Amory, 1920). By using health indicators as a source of information about the health status of a society public health increases the health of the society by preventing the diseases and promoting a healthy life style. Public health measures can be exemplified as hand washing, use of condoms, breast feeding, promoting hygiene, vaccination, promoting exercise, use of boiled water etc. Public health ethics Public health decreases the cost of healthcare by preventing the diseases keeping in view the ethics and norms of a society. While implementing a health policy there can be a conflict of some moral issues and restrict the choice of living for an individual. For an individual a policy may appear to have some negative effects but if we see society as a whole it proves beneficial. The ethics and mortalities are incorporated in the field of medical practice, health policies and medical research. With the advancement in the field of science, the study of application of moral values ethics by the scientists lead to formation of a new discipline called bioethics and medical ethics. Medical ethics are taken into consideration while making a health policy by public health departments worldwide. This subsidiary is called public health ethics. Public health policy The Nuffield Bioethics Council has identified following ethical and moral points that should be taken into consideration while making a health policy. A policy should have following characteristics: Produce health benefits Prevent health morbidities Encourage participation and distributes its benefits to all factions of the society without disparities Be founded on the principles of justice and transparency Respect individuals liberty of action Respect individuals privacy, confidentiality, respect minorities and universal human rights Build and maintain trust (The Nuffield Bioethics Council) Besides this the any health policy must be implemented by government involving the public sector and third party approach. Unlike developed countries developing countries still lack the monetary resources and trained staff in their public health departments. Fundamentals of Public Health Policy While forming a public health policy first there should be evidence of the cause of the disease. The evidences in this case are authentic peer review research works. After that there is scientific assessment of the risks, cost estimation and transparency. Obesity Obesity A Cause Of Many Diseases Obesity is proved to be a main cause of increase in mortalities as it causes many co morbidities. (David et al. 1999) But the good thing is that obesity is a preventable morbidity. Obesity increases the risk of a list of diseases which are beyond the scope of this paper. To be concise obesity increases the risk of ischemic heart disease, diabetes mellitus type 2, infertility, stroke, osteoarthritis and many more. Libraries are stuffed with the research reviews suggesting obesity as a cause of different diseases. Since 1980 the individuals suffering from obesity has been doubled as in 2008, 1.4 billion adults and 40 million children have been found to be suffering from obesity. (EASO, 2014) Obesity In Canada In Canada 50% adults are obese or over weight. In the years 1981-1996 obesity among children ages seven to 13 has tripled. The percentage of obesity in agults is increasing since 1978. Till 2007 the percentage grew from 15% to 29%. (Statistics Canada, 2009) and if this keep on growing then by 2040 70% of the adult Canadian population will be obese. Obesity costs Canadas economy $2.7 billion and the health care system $1.6 billion in 2000-01. From 1985 to 2000 about 57,000 deaths in Canada were caused by obesity. (Katzmarzyk, Ardern. 2004) Recommended Health Policy For Obesity Controlling obesity will require some drastic measures by the government as the problem is so adverse and will become worse in the future. The government have to implement such measures that address a large group of population. Following are my recommendation about controlling obesity in Canadian population. Hate Obesity Education Campaign Government must launch an effective campaign for increasing the awareness about obesity among individual this can be implemented by organising seminars, workshops and lectures in schools, colleges, universities, work places and in community gathering. By involving teachers and mothers this strategy can be proved very effective, one proposal from my side is the labelling of food products which are high in fats and calories. We can label the amount of product which can be taken by an individual in a day. â€Å"Hate Obesity† campaign will be very helpful by affective advertisement by out health department like we conduct no smoking campaign. Food Policy Food policy should be reviewed particularly regarding the increase in use of junk food and canned food. Over the years the population is increasingly more attracted toward the junk food. The food companies must me taken under taken under regulation and they must provide the information about food ingredients and calories to their consumer. This would be very hard for the government due to immense revnue and tax they generate. Huge motivation and courage at the government side is needed to control this elephant. Promotion of Physical Activity According to recent research majority of children and adults donot fit in the international guideline of physical activity. One of the reson is the access to the playground and parks. This would need some huge funding from the government for providing these facilities. Moreover private organisations can be involved to provide the oppurtunities to their workers like physical fitness competitions and benefits against the physical fitness. This also need regulations and legislation. Politicians and civil society can come up with a solution to this problem. Promotion of Home Made Diet The use of premade food is a very unhealthy culture growing in our society. Community awareness program for the mothers can be conducted to educatye the mothers. If mothers are convinced that obesity is a disease not an ordinary problem then this fear can be used to promote home made food. The people must know what they are eating. The choice of food to eat must be in the hands of the motrhers References Preamble to the Constitution of the World Health Organization. (1946) Winslow and Amory. (1920). The Untilled Fields of Public Health. Science. http://www.sciencemag.org/content/51/1306/23 The Nuffield Bioethics Council. 2007  www.nuffieldbioethics.org David B. Allison, PhD; Kevin R. Fontaine, PhD; JoAnn E. Manson, MD, DrPH; June Stevens, PhD; Theodore B. VanItallie, MD. Annual Deaths Attributable to Obesity in the United States. (1999) Ontario obesity reaches epidemic proportions  November 24, 2004, Ministry of Health and Long-Term Care. Katzmarzyk PT Ardern CI. Overweight and obesity mortality trends in Canada 1985-2000. Canadian Journal of Public Health. 2004. European Association of Study of Obesity. Obesity Facts Figures. 2014.  http://easo.org/obesity-facts-figures Statistics Canada, Canadian Community Health Survey, 2009, 2010. Le Petit C, Berthelot JM. Obesity: A Growing Issue. Statistics Canada. 2005 Adult Vaccination: An Important Step in Protecting Your Health (2014)  http://www.cdc.gov/features/VaccinesChronicConditions Rankin, S. H., Stallings, K. D., London, F. (2005). Patient education in health and illness. London: Lippincott Williams Wilkins.

Transnational Race and the Black Movement Essay -- Race History

The United States and Latin America have seen their fair shares of inequality and hardships when it comes to those of the minority status. Minorities have successfully fought back in the timeless battle to achieve equality, rather it be with those of their own race, or from different ethnic backgrounds. When groups are able to coexist, their ideologies are expressed to one another and at times are able to influence different groups on their attitudes toward different subjects. Now that immigration has astronomically increased to the United States, the idea of this country as a â€Å"melting pot† has never been more correct. Being that more individuals are turning to the United States for permanent residence, race has obtained multiple definitions over the course of history, resulting from the ever-changing racial makeup of the United States and Latin America. The black movement has also contributed to the change in racial identification from the early 20th century up until to day, resulting in transnational ideologies of race. These two changes have culminated into the current culture that is taking over America, and making it into a more diversified nation. As the election of President Barack Obama proved to America and others around the world that this country was moving past race, the importance of transnational ideologies and race in America have led to a society that does not turn to race first, but instead looks at the beliefs and attitudes of those around it. When looking around the world at different races, it is easy to compare some of the sentiment toward these races to the very same attitudes American citizens have against them in the United States. Mark Anderson discusses how certain stereotypes about blacks have diffuse... ...rican American president, how far will we go in ensuring that race is a thing of the past? Works Cited Anderson, Mark. "Bad Boys and Peaceful Garifuna." In Neither Enemies nor Friends, by Anani Dzidzienyo and Oboler Suzanne, 101-115. New York: Palgrave Macmillian, 2005. DeScipio, Louis. "Transnational politics and civic engagement : do home-country political ties limit Latino immigrant pursuit of US civic engagement and citizenship?" In Transforming politics, transforming America : the political and civic incorporation of immigrants in the United States, by S. Karthick Ramakrishnan, and Ricardo Ramà ­rez Taeku Lee, n/a. Charlottesville: UVA Press, 2006. Lewis, Hope. "Transnational Dimensions of Race in America." Albany Law Review, 2009: 999-1028. Sawyer, Mark Q. Racial Politics in Post-Revolutionary Cuba. New York City: Cambridge University Press, 2006.

Captain John Smith Is Successful Than John Rolfe :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚   Captain John smith was more important to the success of Virginia by 1630 then John Rolfe.. Like many famous heroes, John Smith was feisty, abrasive, self-promoting, and ambitious. He was an experienced soldier and adventurer, the man who boldly went out and got things done. If not for him, the colony may have failed at the start.   Ã‚  Ã‚  Ã‚  Ã‚  John Rolfe is best successful for having introduced tobacco as a commercial crop to Virginia colonists. The production of this valuable commodity shaped the future development of the colony and provided an economic incentive for future expansion and settlement of the New World. Rolfe is best remembered of his marriage to Pocahontas. This marriage brought a much-need period of peace between the Indian and the colonists until Powhatan’s death. But John Smith was more successful then John Rolfe because of the myths he himself created. Smith promoted the Virginia company’s interests in the New World and he provided the leadership necessary to save the colonists during the early years of the settlement. Although many of his narratives seem boastful and swashbuckling, his accounts were intended to lure adventurous new settlers to Virginia.   Ã‚  Ã‚  Ã‚  Ã‚  When the colonist suffered harsh winter, lack of fresh water, and the spread of disease made in Jamestown difficult for the settlers. Attacks by the native Indians, hoping that the settlers would give up and leave, raided their camps, stealing pistols, gunpowder, and other necessary supplies. Captain John Smith stepped forward as the leader of the colony when it became apparent that the council of seven was ineffective. He led expeditions into the interior and traded with the Indians for corn. In 1607, Smith and several other colonists left the fort to explore the local area. Unfortunately they ran into an Indian hunting party and were promptly captured by the Indians. Smith was treated kindly and a great feast was prepared in his honor. When Smith was not well received in Jamestown, Captain Christopher Newport and Gabriel Archer had assumed leadership during Smith’s absence and the colonists still suffered from a lack of food and proper shelter. Smith soon escaped from the tension of the fort and proceeded to explore the Potomac and Rappahannock rivers and the Chesapeake Bay during the summer of 1608. His explorations of Virginia were later complied in his Map of Virginia.   Ã‚  Ã‚  Ã‚  Ã‚  Due to bed government, Smith was eventually elected president of the local council in September 1608.

Ex Poser Extensive Reading

ENGLISH TEST 8th Grade/level 4 March 2011 aepas 2010/2011 Name: __________________________________________ Number: _____ Class: ____Teacher: ______________________ _________________ Reduzido Nao Sat Satisfaz Sat. Bastante Excelente Enc. Ed. _____________________ Enc Ex Poser by Paul Jennings 5 10 15 20 25 30 35 40 45 There are two rich kids in our form. Sandra Morris and Ben Fox. They are both snobs. They think they are too good for the rest of us. Their parents have big cars and big houses. Both of them are quiet. They keep to themselves. I guess they don't want to mix with the ruffians like me.Ben Fox always wears expensive gym shoes and the latest fashions. He thinks he is good-looking with his blue eyes and blond hair. He is a real poser. Sandra Morris is the same. And she knows it. Blue eyes and blonde hair too. Skin like silk. Why do some kids get the best of everything? Me, I landed pimples. I've used everything I can on them. But still they bud and grow and burst. Just when y ou don't want them to. It's not fair. Anyway, today I have the chance to even things up. Boffin is bringing along his latest invention – a lie detector. Sandra Morris is the victim.She agreed to try it out because everyone knows that she would never tell a lie. What she doesn't know is that Boffin and I are going to ask her some very embarrassing questions. Boffin is a brain. His inventions always work. He is smarter than the teachers. Everyone knows that. And now he has brought a long his latest effort. A lie detector. He tapes two wires to Sandra's arm. â€Å"It doesn't hurt,† he says. â€Å"But it is deadly accurate. † He switches on the machine and a little needle swings into the middle of the dial. â€Å"Here's a trial question,† he says. â€Å"Are you a girl? † Sandra nods. You have to say yes or no,† he says. â€Å"Yes,† replies Sandra. The needle swings over to TRUTH. Maybe this thing really works. Boffin gives a big grin. â₠¬Å"This time tell a lie. † says Boffin. â€Å"Are you a girl? † he asks again. Sandra smiles with that lovely smile of hers. â€Å"No,† she says. A little laugh goes up but then all the kids in the room gasp. The needle points to LIE. This lie detector is a terrific invention! â€Å"OK,† says Boffin. â€Å"You only have seven questions, David. The batteries will go flat after another seven questions. † He sits down behind his machine and twiddles the knobs.This is going to be fun. I am going to find out a little bit about Sandra Morris and Ben Fox. It's going to be very interesti ng. Very interesting indeed. I ask my first question. â€Å"Have you ever kissed Ben Fox? † Sandra goes red. Ben Fox goes red. I have got them this time. I am sure they have something going between them. I will expose them. â€Å"No,† says Sandra. Everyone cranes their neck to see what the lie detector says. The needle points to TRUTH. This is not what I expec ted. And I only have six questions left. I can't let her off the hook. I am going to expose them both. Have you ever held his hand? † Again she says, â€Å"No. † And the needle says TRUTH. I am starting to feel guilty. Why am I doing this? I try another tack. â€Å"Are you in love? † I ask. A red flush starts to crawl up her neck. I am feeling really mean now. Fox is blushing like a sunset. â€Å"Yes,† she says. The needle points to TRUTH I shouldn't have let the kids talk me into doing this. I decide to put Sandra and Ben out of their agony. I won't actually name him. I'll spare her that. â€Å"Is he in this room? † I say. She looks at the red Ben Fox. â€Å"Yes,† she says. The needle points to TRUTH. â€Å"Has he got blue eyes? I ask. â€Å"No,† she says. â€Å"Brown? † I say. â€Å"No,† she says again. I don't know what to say next. I look at each kid in the class very carefully. Ben Fox has blue eyes. I was sure that she loved him. â€Å"This thing doesn't work,† I say to Boffin. â€Å"I can't see one kid who doesn't have either blue eyes or brown eyes. † â€Å"We can† says Boffin. They are all looking at me. I can feel my face turning red now. I wish I could sink through the floor but I get on with my last question. â€Å"Is he an idiot? † I ask. Sandra is very embarrassed. â€Å"Yes,† she says in a voice that is softer than a whisper. And he has green eyes. † I – READING-COMPREHENSION A – Say if the following statements are true (T) or false (F). Quote from the text to justify your answer. 1. Sandra and Ben Fox are upper class children. __________________________________________________________________________________ 2. Sandra and Ben are very talkative and extrovert kids. __________________________________________________________________________________ 3. Sandra has skin problems. _______________________________________________________ ___________________________ 4. Boffin bought a lie detector. _________________________________________________________________________________ ? ? ? ? B – Match the sentences with the words (write the numbers inside the squares) SENTENCES WORDS KEY 1. form (line 1) 1 a) direction 2. ruffians (line 3) 2 b) wide smile 3. pimples (line 7) 3 c) sound made by surprised person 4. burst (line 7) 4 d) class 5. grin (line 18) 5 e) convince me 6. Gasp (line 20) 6 f) badly behaved people 7. Tack (line 32) 7 g) explode 8. Talk me into (line 35) 8 h) spots on skin C – Read the following statements and find synonymous expressions in the text. 1.David has an opportunity to revenge himself. _____________________________________________________________________________________ 2. The lie detector is extremely correct. _____________________________________________________________________________________ 3. David wants to humiliate Sandra and Ben in public. _______________________________ ______________________________________________________ 4. David is certain that Sandra and Ben are having an affair. _____________________________________________________________________________________ 5. David can’t make it easy for Sandra. ____________________________________________________________________________________ D – Give complete answers to these questions on the text. 1. What is David’s opinion about Ben and Sandra? ____________________________________________________________________________________________ ____________________________________________________________________________________________ 2. How does David describe himself? ____________________________________________________________________________________________ ____________________________________________________________________________________________ 3.Do you think David has a high self-esteem? Quote two sentences from the text to justify your answer. ______________________________ ______________________________________________________________ ____________________________________________________________________________________________ 4. Why did Sandra agree to try the lie detector? ____________________________________________________________________________________________ ____________________________________________________________________________________________ 5. â€Å"Sandra smiles with that lovely smile of hers† (line 20). Comment on this sentence. ___________________________________________________________________________________________ ____________________________________________________________________________________________ 6. â€Å"I wish I could sink through the floor† (line 45). How was David feeling at this point of the story? ____________________________________________________________________________________________ ____________________________________________________________________________________________ II – LANGUAGE FUNCTION A – Complete with FOR or SINCE. 1. ________ two years 2. ________ two weeks 5. ________ one year . ________ last year 3. ________ six months 6. ________ 1999 8. ________ yesterday 4. ________ August B – Choose the correct option and write the corresponding letter in the blanks. 1) He _____ there when he was a child. 6) I _____ her since last year. a) has lived a) haven't seen b) lived b) didn't see 2) They _____ a few minutes ago. 7) She _____ ill since Thursday. a) Left a) Was b) b) have left b) has been 3) I _____ the project last night. 8) _____ to Rome? a) have finished a) Did you ever go b) finished b) Have you ever been 4) I can't get into my house because I _____ my keys. ) It stinks in here; someone _____ smoking. a) Lost a) Was b) have lost b) has been 5) I _____ up smoking last year. 10) I've known her since we _____ at school together. a) Gave a) Were b) have given b) have been C – Complete with the PRESENT PERFECT or the SIMPLE PAST. David _____________________ 1(have) pimples sice he was eleven and he _________________________ 2(try) everything he can on them, but they ____________________ 3(not disappear) for three years. In the past, when he ________________ 4(be) younger, his skin _____________________ 5(not have) any pimples and it _____________________ 6(look) like silk.D – Look at Barry’s plans for the weekend and form sentences about what he’s going to do. Use the expressions in the box. *listen to music *play chess *go on a picnic *clean the house *go cycling *cook a meal 1. _____________________________________________________________________ 2. _____________________________________________________________________ 3. _____________________________________________________________________ 4. _____________________________________________________________________ 5. _____________________________________________________________________ 6. ________________________________________________________ _____________E – Read these sentences and choose the most appropriate answer. 1. I’m so excited! I †¦ my new dress on Friday night! 2. Poor little thing! Look at her face. She †¦. a) am going to wear a) are going to cry b) will wear b) is going to cry c) won’t wear c) will cry 3. You should have brought your umbrella. Look at those dark clouds! It †¦ a) isn’t going to rain b) is going to rain c) will rain 4. -â€Å"Ben is ill†. – â€Å"Is he? I †¦ him tonight. † 5. My cousins †¦ their holidays in London. I wish I could go with them! a) will spend b) won’t spend c) are going to spend 6. Tomorrow we †¦ our old friend Michael in town.We’re so excited! a) aren’t going to meet b) are going to meet c) will meet 7. I hope Caroline likes Robert Redford. I †¦ her to the cinema. a) are going to invite b) am going to invite c) will invite 8. I can’t walk home. I †¦ a taxi. a) am going to call b) will call c) won’t call a) will take b) won’t take c) am going to take F – Read the dialogue below and fill in with the correct form of the future . Bryce: What ____________________________ (you/do) today? Diana: I ___________________________ (clean) my room. It’s a mess. Bryce: Oh, but we have an exam on Monday. __________________________ (you/not study)?Diana: Yeah, I know†¦ but I promised my mum. Oh dear, what shall I do? Well, I ______________________ (try) to talk to her. Bryce: Wait! I ___________________________ (help) you clean your room and then we can study together. What do you say? Diana: __________________________________ (you/do) that for me? Bryce: Of course! What are friends for? Diana: Oh that’s really nice of you! III – WRITTEN PRODUCTION Write a short summary of the story â€Å"Ex Poser†. ____________________________________________________________________________ _____________________________ _______________________________________________